Maruti readies premium vehicle dealerships

In February 2015, we had reported that Maruti had been planning to open separate dealerships for its more premium offerings like the Ciaz sedan. The company has now opened its first such dealership in Delhi’s Dwarka area.

The new premium dealership caters solely to the customers of the Ciaz model range at the moment, with the upcoming Across to be added once it is launched. The premium dealership aims to provide an enhanced experience to perspective customers. The dealership has been set up with emphasis on a better buying experience.

Maruti plans to expand its premium dealerships by setting up 30-odd outlets in various cities across India. The model offerings are also expected to increase after the Across joins the list later this year, expected to be followed Maruti’s new YBA SUV and YRA premium hatchback.