Volvo considering bespoke models

    Volvo is looking to launch a bespoke service for customers who want added luxury and unique treatments on their cars.

    Published On Dec 06, 2015 03:00:00 PM

    3,128 Views

    Volvo considering bespoke models

    Volvo is considering setting up a new division that will focus solely on creating unique or ultra-luxurious versions of its entire international line-up. This step has been reviewed as the company has seen an increasing demand from its high-end customers to customise their cars.

    “Work is ongoing to see what opportunities are there,” said Iain Howat, Volvo UK’s head of product. “If we do something, it would be more along the lines of what they do with the Range Rover Autobiography. But we have to get the basics of our range right before we start playing.”

    Howat also added, "There are very active discussions and various mock-ups have been made based on the Concept 26 interior [seen at the recent Los Angeles motor show] which look very close to production.”

    After having revealed the new XC90 SUV and all-new S90 sedan in 2015, Volvo is planning a complete overhaul its entire line-up of cars in the next four years. Also included in the plans is the introduction of hybrid powertrains in future Polestar models.

    Copyright (c) Autocar UK. All rights reserved.

    Comments

    ×
    img

    No comments yet. Be the first to comment.

    Ask Autocar Anything about Car and Bike Buying and Maintenance Advices
    Need an expert opinion on your car and bike related queries?
    Ask Now

    Search By Car Price

    Poll of the month

    Which brand showed the best India-bound two-wheelers at EICMA 2024?

    Hero (Xpulse 210, Xtreme 250, Karizma XMR 250, Vida Z)

     

    38.99%

    Royal Enfield (Classic 650 Twin, Bear 650, Flying Flea C6)

     

    28.65%

    KTM (390 Adventure R, 390 SMC R, 390 Enduro R)

     

    19.01%

    Aprilia (Tuono 457, Tuareg Rally)

     

    13.35%

    Total Votes : 1026
    Sign up for our newsletter

    Get all the latest updates from the automobile universe