2013 Toyota Etios, Liva facelift review, test drive

    Toyota seeks to revive its fortunes in the budget segment with revisions to the Etios and Liva. We find out how good they are.

    Published on Mar 22, 2013 05:41:00 PM

    94,800 Views

    Make : Toyota
    Model : Etios

    Toyota’s launch of the Etios saloon and Liva hatchback had marked a new beginning for the Japanese carmaker. They had never sold a car that was targeted at the budget end of the Indian market. And in true Toyota style, copious amounts of research went into knowing more about its intended customers. But, as it turned out, Toyota uncharacteristically miscalculated the high expectations buyers had for the cars that wore its badge.

     

    Toyota simply assumed that Indian customers would be less fussy about a car if it was affordable, and hence used the knife liberally (and a bit too obviously) to strip out costs. But customers, even those buying an entry-level Toyota, have pretty high expectations, and the Etios and Liva’s cheap looking cabins and a lack of refinement left them feeling short-changed. And in the face of more earnest competition, the Etios and Liva both have had a tough time finding owners.

    Toyota Cars

    Copyright (c) Autocar India. All rights reserved.

    Comments
    ×
    img

    No comments yet. Be the first to comment.

    Ask Autocar Anything about Car and Bike Buying and Maintenance Advices
    Need an expert opinion on your car and bike related queries?
    Ask Now
    Search By Car Price
    Poll of the month

    Which brand showed the best India-bound two-wheelers at EICMA 2024?

    Hero (Xpulse 210, Xtreme 250, Karizma XMR 250, Vida Z)

     

    38.11%

    Royal Enfield (Classic 650 Twin, Bear 650, Flying Flea C6)

     

    29.15%

    KTM (390 Adventure R, 390 SMC R, 390 Enduro R)

     

    19.06%

    Aprilia (Tuono 457, Tuareg Rally)

     

    13.68%

    Total Votes : 1060
    Sign up for our newsletter

    Get all the latest updates from the automobile universe