Detect my Current LocationPicture special: 65 years of Land Rover
We take a look at the various models the carmaker has developed over the years.
Published On May 06, 2013 05:20:00 PM
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The Range Rover Evoque has sold 165,000 units since launch in 2011. It's the lightest and most frugal Range Rover ever, with the ed4 models offering 20.5kpl.
The Series I production cars were clad in aluminium alloy owing to post-war Britain's shortage of steel. This model sold 2,00,000 units in ten years.
Freelander 2 adopted versions of Terrain Response, as fitted to larger models, and eventually spawned a two-wheel drive variant.
The first prototype, chassis number LR1 with registration number HUE 166 and known as 'Huey', was part of Land Rover's anniversary celebrations this week.
By Staff Writer
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Iconic carmaker Land Rover marked its 65th anniversary this week. To celebrate the occasion, it launched a special edition of the Defender, called the LXV. Having evolved from manufacturing utilitarian work vehicles to premium luxury SUVs, off-road ability remains the core essence of Land Rover products.
The last 65 years have not been without challenges. It has changed hands many times. The firm was part of the Rover Group for over fifty years. In that time, Rover and Leyland merged (1967), British Aerospace bought the Rover Group (1988) and then sold it to BMW in 1994. BMW split the Rover Group when it moved on in 2000, selling Rover to the Phoenix management group and Land Rover to Ford. Land Rover's most recent ownership change was in 2008, when it was sold to Tata and is now part of Jaguar Land Rover.
Today, Land Rover has never been in a stronger position. Tata's ownership has seen the new Range Rover - a model that finally cements the firm's place in the echelons of luxury car makers – and has launched the Evoque, a car which has widened the appeal of the firm to a whole new audience.
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