Suzuki Motorcycle India has been forced to halt production at its factories due to a “cyber-attack” on its operations. According to several people in the know, production has been stalled since Saturday, May 10, and it is estimated to have incurred a production of loss of over 20,000 vehicles in this timeframe.
As part of its measures to address the situation at hand, a few days ago, Suzuki Motorcycle informed its ecosystem that due to an “unprecedented business requirement”, it has postponed its annual supplier conference, which was scheduled to be held next week.
In an email response, a Suzuki Motorcycle India spokesperson said, “We are aware of the incident and have promptly reported the same to the concerned Government department. The matter is currently under investigation, and for security purposes, we are unable to provide further details at this point in time.” The spokesperson did not specify the source of the attack or when the production will resume again, though sources told us that the plant should resume operations in the coming days.
Suzuki Motorcycle was the country’s fifth largest two-wheeler producer in FY23, with production of close to a million units. Just like its sister company, Maruti Suzuki, India is the largest market for the two-wheeler maker outside of Japan. It is a key export hub for Suzuki Motor Japan, with 20 percent of the Indian output catering to key global markets.
India accounted for 50 percent of the global output of Suzuki Motor Corporation, and was one of the fastest-growing markets in the last financial year. Suzuki’s global output grew by over 2.2 lakh units in FY23, and almost 85 percent of incremental volumes came from India.
Suzuki Motorcycle has a market share of close to 5 percent in the highly competitive Indian two-wheeler market, with its range of Burgman Street and Access scooters enjoying a significantly high mindshare. The scooters accounted for over 90 percent of its total output in FY23, and the company enjoys a market share of 14 percent in this space.
Suzuki Motor has guided for global output to grow by 4.4 percent in FY24, and India is expected to continue to drive global sales.