Honda announces digital loyalty programme

The membership cost for the ‘Honda Joy Club’ is Rs 299 (excluding taxes) and it is valid for three-years. However, the same is free of cost for new Honda buyers until November 30. Customers can register themselves online, at a dealership or download the Honda Joy Club app.

The Japanese brand is also introducing virtual Honda e-currency and Rs. 299 e-currency will credited to the users account within 72 hours of registration. Customers will earn one Honda e-currency for every Rs 4 spent on all servicing bills in the three-year membership period.

The e-currency can be utilised for 5 percent discount on spare parts, 10 percent off on accessories and 15 percent discount on labour charges. Other benefits of the Honda Joy Club membership include three free washes and one free vehicle pick-up and drop service. Additional goodies for customers includes a Rs 500 discount on new HD Set Top Box by Tata Sky, healthcare membership worth Rs 500, personal accident insurance cover worth Rs 1 lakh for three years by ICICI Lombard, and discount vouchers up to Rs 5,000 by Yatra.com.

Customers will also be able to utilise the e-currency for services and products of other brands with whom Honda partners with.