Detect my Current Location
Honda has trademarked a new nametag for use on electric two-wheelers. The name in question is EM le:, and with at least 10 new electric two-wheelers coming from Honda soon, it’s very likely that this moniker could end up on one of them.
Historically, EM is a name that Honda has used for its portable generators, but this latest trademark filing clearly mentions that the EM le: name is intended for “electric motorcycles, electric two-wheeled motor vehicles and their parts and fittings”.
It also goes on to state that it can be used on “motorcycles, two-wheeled motor vehicles and their parts and fittings”, suggesting that it could also end up on a combustion-powered two-wheeler. However, with electric two-wheelers being explicitly mentioned, that seems to be the more likely possibility.
The trademark is valid for the next 10 years, upto September 2032, and is applicable in a number of regions across the globe, including Europe, China, Indonesia, Malaysia and Vietnam, which are emerging as leading electric two-wheeler markets. It will be interesting to see what sort of vehicle this nametag ends up on, if any at all.
Comments
Member Login
Personal Details
No comments yet. Be the first to comment.