Fiat India has introduced a unique marketing initiative titled ‘Diesel at the price of petrol’, for the month of July. If you buy a Fiat Linea or Punto, you get a chance to participate in a lucky draw, which may entitle you to a year’s supply of fuel or the diesel variant of the petrol car that you plan to buy.
In case you plan to buy a diesel Fiat and your name comes up in the lucky draw, you’ll have to pay only for the corresponding petrol variant. If you buy the Linea T-jet, and win, you get Rs 100,000 off on the ex-showroom price.This initiative is meant to influence customers who would prefer to buy a diesel Fiat due to the low running costs but are deterred due to the high initial premium. Buyers can opt for a diesel Linea or Punto at the price of the petrol variant or equivalent cash back.
The offer is not limited only to the winners of the contest; all buyers of Fiat cars in July will be provided free fuel for three months and discounts on the first year’s insurance and free 50 months roadside assistance. Customers exchanging their old cars to upgrade to a Linea or Punto get an additional exchange bonus of upto Rs 20,000.