Honda Elevate based WR-V gets dog friendly special edition

The one-off WR-V gets a number of cosmetic changes, including a number of dog-friendly accessories.

Published on Apr 15, 2024 11:44:00 AM

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The Honda Elevate, which is made in India and exported to Japan as the WR-V, has a new pet-friendly special edition in the Asian market. At a fair in Tokyo meant to ‘enrich life for people and pets’, the Japanese company introduced the WR-V accessorised by Honda Dog, which has official accessories from the Honda Access brand.

  1. One-off Elevate-based WR-V gets dog-themed accessories
  2. Gets new grille, stickers and decals
  3. Drift King Keiichi Tsuchiya also uses Honda Dog accessories

In order to turn the WR-V into an extremely capable doggy carrier, the front passenger seat gets a carrier that can accommodate two small dogs and a grey pet door cover. The rear seats have a pet seat circle recommended for small and medium-sized dogs, along with anchorages for attaching leashes. One can choose to add additional stickers on the inside as well.

The exterior has a unique black plastic grille, somewhat reminiscent of AMG's ‘Panamericana’ grille, chrome additions around the light units and bottom of the grille, a WR-V badge above the front fender, and a ‘Honda Dog’ sticker on the doors. One can also opt to have dog paw-themed aluminum wheel caps and dog-themed key covers.

Honda Dog merchandise gained fame in Japan as famed ‘Drift King’, Keiichi Tsuchiya, has these accessories installed on his Honda Odyssey. Honda has a history of coming out with dog-friendly models – the Japanese brand had showcased a Honda Element Concept in California, in 2009, that had been fitted with various canine-specific enhancements.

 

Made in India Honda Elevate

As mentioned above, the Elevate is made at Honda’s Tapukara plant in Rajasthan for domestic and export markets. The WR-V looks more or less identical to the Elevate and even has the same 1.5-litre naturally aspirated petrol engine, although only the CVT automatic is available there. In March, Honda reported that it had exported 6,809 Elevate SUVs to Japan.

In the Indian market, the Elevate (Rs 11.69 lakh-15.41 lakh) competes with the Hyundai Creta (Rs 11 lakh-20.45 lakh), Kia Seltos (Rs 10.90 lakh-20.35 lakh), Maruti Grand Vitara (Rs 10.99 lakh-19.93 lakh), Toyota Hyryder (Rs 11.14 lakh-20.19 lakh) and MG Astor (Rs 9.98 lakh-17.90 lakh). An Elevate-based EV is due to launch in India by 2026; Honda calls this project ACE, which stands for ‘Asian Compact Electric’.

SOURCE

All prices, ex-showroom, Delhi

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Midsize SUV comparison: Honda Elevate vs rivals

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Honda Elevate

₹ 14,00,445 * on road price (New Delhi)

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