Mercedes-Benz came into its own in the year 2009 managing to sell 3247 units of its variants. These numbers have surpassed the sales figures of the German luxury brand’s Singapore and Thailand subsidiaries’ for the very first time.
Mercedes-Benz India is now aiming to pull off sales volume similar to its Turkish counterpart where the company has a strong hold in the premium luxury segment. “Our target is to be at par with sales in Turkey next,” says Dr. Wilfried Aulbur, CEO, Mercedes-Benz India, who was also present at the recently held Auto Expo 2010 in Delhi.
In the year 2009, the company sold 1607 units of its entry level C-class saloon (price range of Rs 34.54lakh to Rs 40.79lakh), while 1048 units of the E-class were snapped up (which retailed at 54.69). Mercedes also managed to sell 467 units of its range topping S-class saloon (ranging from Rs 87.73lakh to Rs 93.56lakh), which takes the cumulative sales volume for the CBUs to 125 units in the year gone by.
The company currently manufactures the C-class, E-class and the S-class saloons at its Chakan plant near Pune, while the CLS, CLK, SLK, SL, and M-class form the list of CBU models.
(* prices mentioned are on-road, Mumbai)