Mahindra First Choice ties up with changemytyre.com

Mahindra’s multi-brand workshop chain, First Choice, has tied up with changemytyre.com to provide tyre fitment services to buyers who purchase their tyres from changemytyre.com. The website already has 100 fitment centres across 45 cities, and with this tie up, Mahindra First Choice will become the priority fitment centre for the website’s customers. Buyers can order their tyres online and choose to get them delivered at their doorstep or at an authorised fitment centre.

With this tie up, changemytyre.com also becomes the tyre supplier to the First Choice outlets. Yadvender Yadav, operations head, Mahindra First Choice, said, “We are glad to partner with changemytyre.com across cities as it helps our customers to have convenient access to changemytyre offerings and enhance customer satisfaction.”

Apart from tyres, changemytyre.com also sells alloy wheels and car accessories.