New Ford Endeavour review, road test

‘Built Ford Tough’ was the slogan Ford used for its pick-ups and SUVs from way back in the late ’70s, and what it implied was that they were able to stand the test of time. Perhaps 12 years is the sort of time the company had in mind, at least for India, because that’s how long the first-generation Endeavour was on sale for. Multiple facelifts, variants and new engine and gearbox options did little to keep the big Ford competitive amongst newer, better competition over the years. The gestation period for the all-new car has been unusually long, only getting the green light in 2015 and going on sale in January this year, but is it too little, too late? That’s what we aim to find out with this road test. Late it may be, but this car claims to be ready for not just this generation of SUVs, but the next as well. With a new chassis, new powertrains and a whole lot of tech, it’s meant to be better both on the road and off it, while being easier to live with too. Time to get under its skin.