New Ford Endeavour review, road test

A long time coming but well worth the wait. The Endeavour is a huge step in the right direction for Ford in terms of engineering and technology. It feels like a premium car on the inside as much as it’s a true-blue tough SUV from the outside. Ford has also ensured that it ticks all the right boxes when it comes to off-roading capability. Performance could have been better, it’s extremely heavy, the gearbox has its flaws and it’s quite thirsty too. However, with a starting price of Rs 23.64 lakh, it undercuts the segment-leading Toyota Fortuner whilst the more powerful and far better equipped 3.2-litre variant costs only a lakh more. All things considered, then, the Endeavour’s shortcomings can be overlooked for the strong package of style, technology, equipment and premium feel that it offers. One of the first SUVs in this segment has now leapfrogged the others, and how.