BMW Group India clocked sales of 14,172 units in 2023, registering a strong 18 percent year-on-year (YoY) growth. The company says 2023 was a trailblazing year for all its three brands – BMW, Mini and BMW Motorrad – each recording their highest-ever sales in the Group's history in the country.
- BMW sold 13,303 units; Mini retailed 869 units
- BMW Motorrad sales grew 20 percent
- BMW sold 1,474 EVs; 325 percent YoY growth
BMW Group India sales in 2023
While car sales under the BMW Group in 2023 were pegged at 13,303 units with an 18 percent YoY growth, Mini models went home to 869 buyers, registering a 20 percent growth. BMW Motorrad registered 8,768 units and a 20 percent YoY growth rate.
The company said that Q4 CY23 (October-December 2023) was the best-ever quarter for all three brands, with BMW particularly clocking sales of 4,306 units (up 41 percent), Mini clocking 287 cars (a 54 percent growth), and BMW Motorrad selling 1,990 units (a 3 percent increase), respectively. December 2023 was also the best-ever sales month for BMW and Mini.
While SUVs dominated BMW’s 2023 sales with a 54 percent contribution to overall volumes, sedans were not far behind at 46 percent. The BMW 3 Series emerged as the highest-selling model, contributing 20 percent to the company's overall sales and going home to 2,702 buyers. At No. 2, the X1 crossover clocked 2,633 units, and also contributed 20 percent to the company's total 2023 volumes. The flagship X7 SUV registered 1,513 units to become the third highest-selling model for the company, with an 11 percent sales contribution in the year.
BMW India EV sales in 2023
With a five-model EV portfolio, the company sold 1,474 EVs, registering a substantial YoY growth of 325 percent. “We have been No. 1 in the EV segment for the second consecutive year in a row with over 50 percent market share in the luxury segment as per the Vahan data,” Vikram Pawah, president of BMW Group India, told journalists in New Delhi.
While BMW Group India's EV sales stand at 10 percent of the total by the end of 2023, the company is aiming for 25 percent by 2025. “We plan to introduce two more EVs in 2024,” Pawah highlighted.
Its EV portfolio includes the 3-door Mini hatchback, BMW iX1, i4, iX, and i7, with the iX being the top-selling luxury EV in India with sales of 639 units in 2023. The all-electric Mini 3-door Cooper SE hatchback went home to 239 buyers last year.
The Group had around 1,500 pending orders at end-2023 for BMW and Mini models; the BMW Motorrad order bank stands at a similar number. The company sees a two-three month waiting period for the all-electric i7 sedan, and has confirmed the iX has sold out. It says it aims to fulfill all committed deliveries of the i4 by March 2024.
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