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Jul 24, 2022 09:00:00 AM
The new Scorpio N might be more premium than its predecessors, but it hasn't lost its 'don't mess with me attitude'.
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Jul 03, 2022 08:00:00 AM
There's talk of the Ambassador name making a comeback. But what decides a brand's successful return?
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Apr 17, 2022 08:00:00 AM
Are the battery safety norms for EVs in India truly safe? Avik Chattopadhyay wonders.
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Mar 27, 2022 09:00:00 AM
Are in-car shopping and horoscope apps really what customers want? Or do customers just want a 'value-packed’ o...
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Mar 20, 2022 08:00:00 AM
Gone are the days of evaluating on-ground performance; virtual presentations and Twitter storms seem to be driving up...
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Jan 08, 2022 09:00:00 AM
Avik questions the lack of Indian origin managers leading global automotive companies.
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Dec 29, 2021 08:00:00 AM
Avik talks about how brands will need to shift focus from customer satisfaction to consumer advocacy in the coming ye...
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Dec 01, 2021 05:30:00 PM
Avik talks about how in the usual rush to sell to new customers, brands tend to neglect the existing ones.
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Dec 01, 2024 08:00:00 AM
Reward points should offer a customer products and services they genuinely want and can use.
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Oct 13, 2024 08:00:00 AM
Ola’s stock-market performance has been ‘electric'. Can Ather be successful, too?
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Sep 15, 2024 09:00:00 AM
Besides shareholder wealth, the demerger of Tata Motors’ CV and PV businesses has many marketing benefits.
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Aug 15, 2024 07:00:00 AM
Instead of pleading with for a foreign brand to come to India, we need to promote homegrown manufacturers on every ov...
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May 25, 2024 07:30:00 AM
A third of India’s USD 20 billion (about Rs 1.65 lakh crore) worth of automotive imports is already Chinese.
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Mar 25, 2024 09:00:00 AM
It’s high time the automobile industry tightens up its advertising claims.
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Jan 20, 2024 09:00:00 AM
From sustainability to limiting the use of influencers, here's how automotive companies can keep the momentum going t...
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Dec 27, 2023 08:00:00 AM
When it comes to luxury cars, very often it’s the product that holds more sway than the brand itself.
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Nov 25, 2023 08:00:00 AM
A different logo seems unnecessary if the brand name and promise stays the same.
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What do you think of the Jaguar rebrand?
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