Autocar India Facebook Page Autocar India Twitter Handle Autocar India Instagram Page Autocar India Youtube Channel
Autocar India Facebook Page Autocar India Twitter Handle Autocar India Instagram Page Autocar India Youtube Channel
Profile
    • Home
    • Videos
    • Martin Schwenk on Mercedes’ direct-to-customer sales model

    Martin Schwenk on Mercedes’ direct-to-customer sales model

    In a first for a carmaker in India, Mercedes-Benz has adopted a direct to customer sales model. In conversation with Hormazd Sorabjee, Mercedes-Benz India's MD and CEO Martin Schwenk talks of the drivers behind this move, the role of the dealer, the impact on discounts and more.

    7,872 Views | 3 years ago|

    Comments
    ×
    img

    No comments yet. Be the first to comment.

    Latest
    Trending
    Ask Autocar Anything about Car and Bike Buying and Maintenance Advices
    Need an expert opinion on your car and bike related queries?
    Ask Now
    Poll of the month

    What do you think of the Jaguar rebrand?

    It's too radical and ignores the brand's legacy

     

    57.58%

    It's exactly what's needed to revive a dying brand

     

    10.42%

    It's fine as long as the products are good

     

    32.01%

    Total Votes : 528
    Results | View previous polls
    Sign up for our newsletter

    Get all the latest updates from the automobile universe

    Change City
    Close Detect Current Location Detect my Current Location
      Pick from Popular Cities