Bengaluru-based electric motorcycle startup, Oben Electric, which has outlined plans to raise USD 20 million (Rs 166 crore) through a fresh fundraising programme, has announced an aggressive network expansion plan. While it made its foray into key markets including Delhi, Pune and Kerala, and bolstered its presence in Bengaluru, it now plans to set up 50 new showrooms and service centres in 12 major Indian cities by the end of this year.
- Currently eight Oben showrooms are operational in India
- Oben plans to expand retail presence across key metros
- Hometown of Bengaluru has seen expansion in key locations
In Delhi, Oben Electric has set up new showrooms in Pitampura, while the retail outlet in Pune is located in the Wakad area. In Kerala, Oben showrooms have been inaugurated in Kochi and Thiruvananthapuram, augmenting the brand's presence in the southern region. Furthermore, prime showroom locations have recently debuted in Bengaluru, including Banashankari, Rajajinagar, and Electronic City, in addition to the existing experience centre in HSR Layout. At present, Oben Electric has eight showrooms across these key locations.
The company currently retails its sole product – the Rorr electric motorcycle. This e-bike features an 8kW motor, has a claimed top speed of 100kph and a certified range of 187km (IDC). As per Vahan retail sales data, Oben Electric sold 50 electric motorcycles in CY2023. In 2024 (till the date of publishing), the company sold 77 Rorr e-bikes. To see our video review of the production-spec Rorr, you can tap here.
Also see: Oben Rorr review: Catching up to do
Commenting on the expansion prospects, Madhumita Agrawal, founder and CEO of Oben Electric, stated, “With our strategic entry into the vibrant markets of Delhi, Pune, and Kerala, alongside our continued growth in Bengaluru, we are solidifying our position as an emerging leader in India's electric vehicle industry. Our commitment to leading the EV revolution nationwide is evident as we focus on building a strong network of showrooms and service centers pan-India.”
The new showrooms have dedicated areas for immersive customer experiences. Featuring interactive spaces, customers can explore the Oben Rorr up close, along with a selection of accessories and merchandise for enthusiasts. These locations, also functioning as Oben Care service centres, provide end-to-end servicing and spare parts support.