VS400 to debut new Bajaj brand

Bajaj to introduce VS400 under new brand name, while other Pulsar upgrades also inbound.

Published on Sep 21, 2016 06:22:00 PM

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It’s already known the upcoming 400cc power cruiser from Bajaj is set to launch as the VS400. Not as widely reported yet, is news the low-slung and butch-looking VS400 shall enter showrooms this November under a new brand name. The upcoming premium motorcycle brand umbrella, starting with the VS400 lifts the curtain on a fresh segment, to offer added spice and a larger engine, taking Bajaj’s fight smack into Royal Enfield territory.

This means Bajaj’s blockbuster Pulsar name shall remain exclusive to existing models, as will continue to be sold in their individual segments. And so that existing Pulsar fans don’t feel left out, we’ve also got wind of the Pulsar line-up shortly being upgraded, with revised 150, 180 and 220 Pulsar models near ready to hit showrooms around the end of 2016.

As always, expect the slew of 2017 model Pulsars to remain true to their DNA and established sporty character, offering high value for money, nippy performance and excellent efficiency that keeps them light on the pocket. 

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