Hero MotoCorp plans expansion into European markets

Hero MotoCorp currently exports its products to a total of 29 countries, a majority of which are in South America, along with a few in Asia and Africa. The two-wheeler maker is now planning on increasing its presence in those markets as well as expanding into Europe. 

• Hero MotoCorp eyes European markets
• Will start with Vida V1 electric scooter
• Exports to begin in 2023

Moving into Europe will be the big talking point as this will be the first ‘mature’ market the two-wheeler giant would expands to. To do so, Hero plans to start with its Vida V1 electric scooter which was just launched in India. EVs are gaining traction quickly and the Vida should offer enough performance and premium features to attract European buyers.

Exports of the Vida e-scooter should begin by the first half of 2023. Moreover, Hero is currently developing a range of 300cc plus models, which will also find a place in advanced markets like Europe. 

Once it commences exports of the Vida e-scooter, Hero could become India's first EV maker to have its products reach foreign shores. Company chairman and CEO Dr Pawan Munjal also stated that Hero has a lot of inquiries coming in from its international manufacturing facilities in Colombia and Bangladesh.

The Vida V1 is Hero’s first electric vehicle and it is sold under the new Vida sub-brand. Click here to watch our first impressions video.