Honda two-wheelers cracks down on counterfeit part suppliers

In conjunction with the police, the Honda Motorcycle and Scooter India (HMSI) has conducted four major raids in north and east India in June 2019, seizing spurious goods worth Rs 49 lakh. According to the company, in the past three years, the Honda Intellectual Property Rights Enforcement team has seized approximately 94,000 counterfeit parts worth Rs 2 crore across India.

Honda’s IPR team swings into action

With customer safety as a top priority, HMSI set up a new Intellectual Property Rights Enforcement (IPR) team led by its international IPR expert in 2017. Since then, the Honda Genuine Parts (HGP) campaign has aggressively taken steps to initiate and lodge criminal action against such traders, manufacturers and suppliers of counterfeit Honda parts.

Including raids against unauthorised service centres, Honda, with the assistance of the local police undertook four successful raids in June 2019 in Delhi and Cuttack. It seized a total of 10,462 counterfeit items, including spurious parts, accessories, various counterfeit dies, scooter guard kits, fake packaging machines and label printing machines, worth an estimated Rs 49 lakh.

On the basis of Honda’s compliant, Delhi Police conducted two raids on counterfeit parts and accessories dealers in the Bawana Industrial Area and Karol Bagh market areas.

Meanwhile, in two separate raids in Cuttack, Odisha, police raided two service centres running under a fake Honda brand name at Sector 9 and Chandi Road and arrested the owner. 

Fifteen successful raids in 3 years

In the three years since its formation, Honda’s IPR Enforcement team has been working closely with local police and investigation agencies.

Till date, a total of 15 raids have been successfully conducted across major cities, including Delhi, Bengaluru, Chennai, Hyderabad, Secunderabad, Gandhinagar, Mumbai, Ahmedabad, Cuttack and Garhi Harsaru (Gurgaon). This has led to the seizure of over 94,000 counterfeit spare parts, accessories and other items, with an estimated worth of nearly Rs 2 crore.

Led by market intelligence, the Honda IPR Enforcement team has cracked down hard on fake parts manufacturers in automotive industrial belts, retailers/ suppliers in automotive spares hubs, and has intensified action from three raids in 2017 to six raids in the first six months of 2019.

Honda says it will continue to take aggressive action including but not limited to raids on spurious traders, suppliers and manufacturers to protect its customers from being cheated with counterfeit, duplicate, imitated or fake parts. What’s more, fake components are also dangerous and impact the vehicle user’s safety.

Honda expands its genuine products campaign

HMSI, in the recent past, expanded its Honda Genuine Parts campaign, which advises its customers to insist on only Honda Genuine Products easily available at all authorised outlets, service centres and parts distributors across India. These parts comply with stringent quality norms and meet Honda’s global quality standards.

All Honda Genuine Parts come with a high-security MRP label. This tamper-proof label can be easily differentiated from a fake with its numerous security-enriched features including an original hologram.