Yamaha sets up 200th Blue Square showroom in India

Yamaha has opened its 200th Blue Square showroom in Chennai. This comes just under a year after the company announced its plans to convert all its dealerships into Blue Square outlets. Furthermore, by the end of this year, there will be 300 Blue Square stores in India.

A Blue Square dealership, in Yamaha speak, is a more premium dealership through which certain flagship models will be sold exclusively, official Yamaha apparel and accessories as well as their other two-wheeled offerings. Currently, the Aerox 155 maxi-sport scooter is the only Blue Square exclusive model in India. Official Yamaha merchandise and motorcycle maintenance products are also sold through Blue Square showrooms. 

The company plans to have just Blue Square dealerships in the future through which all its products will be sold. When Yamaha does launch its first EVs as well as its larger capacity, multi-cylinder models, they will all be retailed side-by-side alongside the existing line-up of small-capacity two-wheelers in Blue Square dealerships.

Speaking on the occasion, Mr Eishin Chihana, chairman, Yamaha Motor India Group of Companies said, “I am truly delighted to share that under our 'The Call of the Blue' brand campaign, we have successfully inaugurated 200 Blue Square outlets, which embody Yamaha's commitment to providing unparalleled customer satisfaction and an extraordinary ownership experience. Our ambition is to further expand the Blue Square outlets, ensuring that every Yamaha customer receives the exceptional experience they truly deserve from a world-renowned brand like Yamaha. By end of 2023, we plan to increase the count of these exclusive outlets to 300.”