Hyundai Genesis luxury brand launched

    The Genesis luxury brand is expected to bring out six models by 2020; first model likely to make debut in December.

    Published On Nov 05, 2015 01:32:00 PM

    11,445 Views

    Hyundai Genesis luxury brand launched

    Hyundai has announced that it will be separating the Genesis brand from itself and will launch it as
    a stand-alone luxury car brand. Until now, the Genesis badge had been attached to Hyundai’s high-end luxury sedan.

    The Korean carmaker has also said that there will be considerable differences in the styling
    used by the parent company for its mainstream models and the stand-alone luxury brand, including new badging and naming structure.

    The badge will be a development of the current wing-type logo used on the current Genesis sedan, while the new nomenclature will see models using a number after the letter G.

    The solo Genesis brand is expected to get six models in its line-up by the end of the decade. The first of the six models is likely to make its debut in December this year, and is expected to be a production version of the Hyundai Vision G concept that was unveiled earlier this year.

     

    Also read: Hyundai Genesis sedan review

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