Mahindra, fashion designer Rimzim Dadu create bespoke XUV400 EV

One off electric EV to be auctioned to support Mahindra’s Sustainability Champion Awards winners.

Published On Nov 29, 2022 06:04:00 PM

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Ahead of its launch next year, Mahindra has revealed a bespoke XUV400 – a collaborative effort between Pratap Bose, chief design officer at Mahindra, and fashion designer Rimzim Dadu. The car will be auctioned and proceedings of the same will be distributed equally amongst winners of Mahindra’s first Sustainability Champion Awards. The SUV will be auctioned off from December 10.

Bespoke Mahindra XUV400 EV gets custom interiors
Standard XUV400 EV will be launched in January 2023

Bespoke Mahindra XUV400 EV details

The one-off XUV400 uses fabrics to enhance the interior of the EV SUV, and there is no change to the basic layout of the cabin. However, it features a new upholstery with copper stichting and ‘Rimzim Dadu x Bose’ badging on the headrests and the rear armrest. The exterior also gets a special blue colour with similar copper accents as seen on the standard XUV400.

The badging is also found on the bonnet, boot lid and the C-pillar, with the twin-peaks Mahindra logo also getting the blue outline.

Mahindra XUV400 EV: powertrain, performance and launch details

The XUV400 gets a 39.4kWh battery pack that sends power to the front-axle-mounted electric motor that makes 150hp and 310Nm of peak torque. Mahindra says that the XUV400 can sprint from 0-100kph in 8.3 seconds, making it the quickest in its class, and it has a top speed of 150kph. The XUV400 EV has a claimed range of up to 456km on a single charge as per MIDC. Although Mahindra is yet to announce the exact date, the pricing for the XUV400 EV will be revealed in January 2023. We expect it to cost between Rs 18 lakh-20 lakh (ex-showroom), and when launched, it will take on the Tata Nexon EV Max.

Mahindra launches the Sustainability Champion Awards

Mahindra also announced the winners of the first edition of the ‘Mahindra Rise Sustainability Awards’. An initiative by Mahindra Automotive, the award aims to recognise changemakers in the field of sustainability and environment. The award looks at emerging sustainability icons in the field of Clean Air, Clean Energy, Green Mobility and Clean Water.

This year, Apurva Bhadari – the founder of SankalpTaru Foundation grabbed the Clean Air award and Simarpreet Singh, founder of Hartek Solar won the Clean Energy Award. Nikita Lalwani – CEO, Founder of CroozeApp – was awarded in the category of Green Mobility and the Clean Water award was given to Garvita Gulhati – founder and CEO of Why Waste?

Also see:

2022 Mahindra XUV400 EV review – A competitive electric SUV

Upcoming Mahindra XUV400 EV to get three variants