Mercedes-Benz tightens grip on Mumbai market

As its oldest dealership in Mumbai celebrates its 20th anniversary, carmaker inaugurates two showrooms taking countrywide count to a record 92.

Published On Dec 15, 2017 10:53:00 AM

21,198 Views

Mercedes-Benz tightens grip on Mumbai market

Right to left: Roland Folger, MD & CEO Mercedes-Benz India, Michael Jopp - VP Sales & Marketing, Mercedes-Benz India, Sanjay Thakker - Chairman, Landmark Cars.

Left to right: Jayasinh Mariwala - Chairman- Auto Hangar, Mohan Mariwala - Managing Director- Auto Hangar, Avijit Nanda, owner of 11,000th Mercedes, Michael Jopp, VP Sales & Marketing, Mercedes-Benz India.

The Landmark showroom in Thane.

India's leading luxury carmaker Mercedes-Benz is further consolidating its dominance in the Mumbai region, where it has a record 46 percent market share of the luxury car segment, with the launch of two new showrooms by Landmark Cars dealer.

India’s financial capital has traditionally been a stronghold for Mercedes accounting for a large chunk of its overall volumes.

"Volume-wise, Mumbai is our biggest market along with Delhi. We sell nearly 45 percent of our total vehicles (Jan-Sep 2017: 11,869 units) from both the cities combined," Roland Folger, company MD & CEO told Autocar India.

Playing a pivotal role in the city's rise to becoming the number one market for Mercedes is Auto Hangar, the oldest Mercedes-Benz dealer partner in Mumbai, which recently celebrated its 20th anniversary.

On December 13, 2017, the Auto Hangar delivered its 11,000th car, an S 400 followed by two more deliveries, an E 350d and C 200. More than 2,10,000 Mercedes vehicles have been serviced by Auto Hangar till date and the dealer partner boasts sales of over 150 vehicles per month.

On the occasion, Mohan Mariwala, founder and managing director, Auto Hangar said, ”Our personal objective is to sustain leadership position that we have maintained through customer satisfaction backed by power of strong product line-up that Mercedes gives us.”

Further strengthening its footprint in the financial capital, Mercedes-Benz introduced Landmark Cars as its third dealer partner and inaugurated Landmark's 3S facility in Thane district and a showroom in Kandivali. Spread over 83,000 sq. ft, the 3S facility is capable of having a 11-car display and has a dedicated 'S-Lounge'. Together, both facilities will cater to locations such as Dombivali, Kalyan, Borivali, Dahisar, Vasai and Virar.

Sanjay Thakker, chairman, Landmark Cars said, “We have had a long-standing association with Mercedes-Benz we are pleased to continue this association by opening two dealerships in Thane and Kandivali. This part of Maharashtra has an affluent customer base with a keen interest in Mercedes-Benz. With this inauguration, we have state-of-art facilities in Gujarat, West Bengal, Madhya Pradesh and now in Maharashtra.”

Talking about the expansion strategy for 2018, Folger said the company will focus more on enhancing qualitative aspect of its network. The German carmaker has the largest presence among all luxury car brands with 92 outlets in 45 cities.

Also see:

Mercedes G-class interior revealed ahead of Detroit debut

Mercedes-Benz Classic Car Rally 2017 video

Third-gen Mercedes CLS revealed at the LA Auto Show