Urus expected to triple Lamborghini sales in India

Dealer network being beefed up to prepare for three-fold rise in demand to around 90 cars/year.

Published On Nov 22, 2017 03:29:00 PM

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Urus expected to triple Lamborghini sales in India

Lamborghini India head Sharad Agarwal.

Lamborghini India is looking at nearly tripling its volumes with the launch of the Urus SUV next year.

“Ideally, for sportscars, India should be a much bigger market than what the number reflects but it’s not. However, demand for SUVs is high given the challenges we have with infrastructure. So with the Urus coming in, we see our volumes growing by 2.5-3 times,” Lamborghini India head Sharad Agarwal told Autocar India in an interview.

At present, Lamborghini leads the Indian super sportscar segment that comprises cars with pricing upwards of Rs 2.5 crore. Of the 70-odd cars sold in the segment in 2016, over 30 were Lamborghinis.

The ‘Super SUV’ as Lamborghini calls the Urus, has already brought about a significant ramp up in the company’s production capacity at its plant in Sant’Agata Bolognese, Italy, doubling it to 7,000 units a year.

Interestingly, the performance carmaker is beefing up its service network across the country in an effort to prepare for the launch of the Urus. This is because it anticipates a five-fold jump in the distance covered by Urus customers as compared to those owning its supercars.

“A lot of customers will be driving the Urus around 10,000-15,000km a year. Currently, our supercars average around 2,000-3,000km annually. So that will be a big jump. This vehicle will be used widely and customers will have to get their cars serviced faster,”Agarwal said.

Lamborghini also plans to expand its dealerships across India to five by 2018, from three at present. A larger footprint will enable the Italian marque, which currently has dealerships in Mumbai, Delhi and Bengaluru, to get more customers under its fold.

At the time of going to press, the Urus had not yet been revealed. A teaser that you see here suggests the SUV remains nearly true to concept. It set to get a four-wheel steering system like the Aventador S and a traction control system with six settings: Strada (road), Sport, Corsa (track), Sabbia (sand), Terra (dirt), and Neve (snow).