Defender, Range Rover sales help JLR India post 81 percent YoY increase

Tata-owned luxury brand reported retail sales of 4,436 units last financial year.

Published On Apr 12, 2024 11:15:00 AM

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Defender, Range Rover sales help JLR India post 81 percent YoY increase

JLR India, the wholly owned subsidiary of Tata Motors Limited, reported retail sales of 4,436 units, which is a year-on-year growth of 81 percent for the year ended March 31, 2024. The company said that the number is not only one of its best performances in the Indian market since its launch here in 2009 but also its highest sales in the last five years.

Range Rover, Defender sales up 160 percent and 120 percent, respectively
JLR India sales in January-March 2024 was 854 units
JLR’s pre-owned business grew 28 percent year-on-year

Range Rover and Defender retail sales continued to grow with year-on-year increases of 160 percent and 120 percent, respectively. The recently launched MY2024 Discovery Sport and Range Rover Evoque grew by 50 percent and 55 percent year-on-year, each.

JLR sales up 43 percent YoY between January-March 2024

Total retail sales for the fourth quarter were 854 units, up 43 percent year-on-year. “During the past year, JLR India has achieved a series of retail sales records, resulting in a strong full year position for the year ended March 31, 2024,” said Rajan Amba, managing director, JLR India.

He added that the company made positive gains last year across product segments, but the Range Rover and Defender brands, in particular, reflect the growing demand for premium luxury vehicles in India. JLR’s certified pre-owned business also grew 28 percent year-on-year compared to the same period last year.

JLR’s Reimagine strategy is delivering a sustainability-rich vision of modern luxury by design. “We are transforming our business to become carbon net zero across our supply chain, products and operations by 2039. We have set a roadmap to reduce emissions across our own operations and value chains by 2030 through approved, science-based targets,” the company said.

Electrification is central to this strategy and before the end of the decade Range Rover, Discovery, and Defender collections are expected to have an electric model, while Jaguar will be entirely electric.

The JLR retailer network is spread across 21 cities in India, through 25 authorised outlets.

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