BMW Motorrad has achieved its best-ever annual sales in India in the calendar year 2022. The company sold a total of 7,282 units, which constitutes a 40 percent year-on-year growth in CY2022 (CY2021: 5,191 units).
- G 310 R, G 310 GS and G 310 RR account for 90 percent of total sales
- Brand has sold nearly 20,000 units since 2017
- Will co-develop EVs with TVS in the future
BMW Motorrad India was well placed for record sales at half-way stage itself in 2022. It had sold 3,114 units – 60 percent of total CY2021 sales – and recorded 56.7 percent growth in the January-June 2022 period. Together, the G 310 R and G 310 GS commanded a share of around 90 percent, which means 2,802 units.
As has been in the past four years, the G 310 series of bikes have been the biggest sales contributors and it was no different in 2022. BMW Motorrad’s product portfolio received a new charge in mid-2022 when it launched the third member of the 310 series – the G310 RR – on July 15.
As per the company’s note, the BMW G 310 R, G 310 RR and G 310 GS commanded a share of 90 percent in motorcycle sales in CY2022. Other popular models in the Indian market are the S 1000 RR superbike, the R 1250 GS / GSA adventure bike and the C 400 GT maxi-scooter.
From end-2017, when it began operations in the country, to end-2022, BMW Motorrad India has sold a total of 19,878 two-wheelers. The first two siblings – the G310 R and G310 GS – have been the company’s bestselling products right since their launch in July 2018. The G 310 RR has only accelerated the sales curve.
The trio of 310s has been jointly developed by BMW Motorrad and TVS Motor Company and are locally produced in India from TVS’ state-of-the-art plant in Hosur, Tamil Nadu. Now, with the wave of electrification gradually taking root across the world and also in India, where electric two-wheeler sales have soared 305 percent to race past 600,000 units in CY2022, both OEMs are also to collaborate on a common platform.
On December 15, 2021, the two companies announced a plan to develop common platforms by mutually tapping the emerging technologies in the future mobility space, keeping in mind the global requirements of customer segments in various markets. Exclusive products for both companies will be developed on these common platforms, and the two OEMs will retail their products globally. The first product through this cooperation is expected to be showcased before the end of 2025.
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