Hero MotoCorp has inaugurated Premia showrooms to cater to its premium products as we've reported earlier. Models like Hero’s Karizma XMR, Xpulse 200 4V, its EV subsidiary Vida’s V1 e-scooter and the Harley-Davidson X440 will be sold through this network.
- Hero 440cc bike in the works based on H-D X440
- Xpulse 200 4V, Karizma XMR only Hero bikes at Premia dealers
The first Hero Premia showroom has opened in Calicut, Kerala and commenting on the occasion, Mr Ranjivjit Singh, chief business officer, India Business Unit, Hero MotoCorp said, “As we open doors of our first premium dealership in India, we are not just offering a diversified display of our motorcycles and scooters but also showcasing the future of mobility which is premium, innovative and sustainable. FY24 will see our company significantly strengthen its premium retail experience across India."
"With the launch of new premium products this year – Karizma XMR and Harley-Davidson X440, the premium portfolio of Hero MotoCorp looks stronger than ever and we’re confident that Hero Premia, our brand-new premium retail channel, is poised for greater success in the coming months. Offering an inclusive brand experience to its customers under one roof, Hero Premia is not only a point of sale but a testament to our promise of providing an unmatched high-quality brand experience.”
The company is also known to be working on a Hero-badged bike based on the Harley X440 platform and it recently also trademarked a new name. To read more about that, tap here.