Kia Motors appoints Ho-sung Song as its new president

Ho-sung Song, who replaces Han-woo Park, will spearhead the advancement of ‘Plan S’, Kia's mid- to long-term growth strategy.

Published On Mar 27, 2020 06:45:00 PM

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Kia Motors appoints Ho-sung Song as its new president

Kia Motors Corporation today announced the elevation of Ho-sung Song, the head of global operations division, to the president of the organisation. He replaces Han-woo Park, who is to move on to an advisory role and continue to support the company’s business objectives.

In his new capacity, Song will spearhead the advancement of ‘Plan S’, the company’s mid- to long-term strategy aimed at progressively establishing a leadership position in the future automotive industry.

Song’s extensive experience across the automotive value chain, as well as his expertise in overseas operations, will be tremendous assets in the company’s transition to future businesses, which will encompass electric vehicles and mobility solutions.

Prior to his current position as head of global operations, Song has been successful in a wide array of leadership roles, ranging from president of Kia Motors Europe and head of Kia Motors Corporation’s export planning group.

Kia’s Plan S strategy targets a shift toward electric and autonomous vehicles from a business system focused on internal combustion engine vehicles. By the end of 2025, the company plans to offer a full line-up of 11 battery electric vehicles. With these models, Kia is looking to achieve a 6.6 percent share of the global EV market (excluding China), while also attaining a 25 percent share of its sales from eco-friendly cars.

Ho-sung Song's Career Highlights:

- Head of global operations, Kia Motors Corporation

- President of Kia Motors Europe

- Head of export planning group, Kia Motors Corporation

- President of Kia Motors France