autocar-logo
Delhi
Fallback ad for 970x90

Opinion: Revenge of the Pods

Distilled down but well-equipped, can small EVs be the new volume players?
2 min read7 May '23
Shapur KotwalShapur Kotwal
32K+ views
Tata Nano EV, MG Comet EV
Fallback ad for 728x90

Tata’s Nano started a revolution. A revolution that never really took off, but it was a revolution all the same. The dream, as it were, was to provide mobility and protection to a class of two-wheeler owners looking for an upgrade. And truth be told, the final product delivered on many levels. It was affordable, it was spacious, it protected its occupants from the elements, the aircon worked and it was even sort of comfortable to sit in. Still it wasn’t a success. Production delays, politics, marketing messaging, enemy action... or a combination of all drove the cute little car into a corner. And then there were the increases in material costs and the need to add more equipment to make it acceptable. 

However, a big reason Nano didn’t connect with owners was running costs. The jump from two-wheeler running costs to that of the Nano was too big, from roughly 65kpl to around 17kpl. And then there was the fact that the Nano sat at the bottom of the pyramid, where most first-time buyers are looking for a ‘safe’ bet, not an unknown and unconventional solution. 

Things, however, are very different today. The Nano is a well-known quantity, the high running costs of a petrol can be replaced by the subterranean home charging costs of an EV and with the price of automotive lithium-ion batteries likely to settle at around USD 160 per kWh, we could see a shift from petrol hatchbacks to small EVs. The thing is, how much below the price of Tata’s Tiago EV can carmakers go? The key question, of course, is just how much demand exists, at what price point, and importantly for what type of car. 

While Maruti and Hyundai have stayed away from this unknown corner of the market, for now, MG Motor has shown huge commitment. And what’s clear is that the Comet is a very different car. A two-door to begin with – which changes the equation – it is more comfort-oriented and well-equipped than practical. It has something of an upmarket feel and, unlike the Nano, will make owners feel good about driving it. What’s clear is that MG is targeting two car families, and there’s little doubt that the Comet would make a convenient and cost-effective second car. But just how many will bite? Will Indian car buyers evolve fast enough? And can MG inject enough cool? 

It’s time we evolved and lowered our footprint. Around 85 percent of all journeys inside cities are carried out by just a single driver. Modern pods can be half the size of a regular four-and-a-half-metre car, two pods can park in one space and modern versions can have better performance and much better safety. Just look at Gordon Murray’s T-27. Sure, that is an extreme example that will need heavy modification and even heavier cost-cutting for the concept to work here, but as the man said, “Nothing is more powerful than an idea whose time has come.” And what’s clear is that the age of the pods is all but upon us. Wouldn’t every two-wheeler commuter want one? Time for another Maini Reva?

Fallback ad for 728x90
Fallback ad for 728x90

Opinion: Why Gen Z is shying away from buying cars

There's a growing worldwide trend of younger people shunning personal cars for public transport.
2 min read29 Apr '23
Avik ChattopadhyayAvik Chattopadhyay
Avik Blog

Around the world, more and more car-free areas are being created.

Fallback ad for 728x90

Opinion: The case for the Jimny 4X2

A 3-door 4x2 Jimny is good for product line extension and help Maruti Suzuki bring in volumes.
2 min read22 Apr '23
Sergius BarrettoSergius Barretto
Maruti Suzuki Jimny front tracking

A 4X2 Thar isn’t any more city-friendly than a 4X4, but a 2-door 4X2 Jimny most certainly is.

Fallback ad for 728x90

Opinion: Is there a difference between Maruti Arena and NEXA?

Mass market models like the Baleno and Ciaz being added to Maruti's NEXA chain has led to a lack of differentiation between the two channels.
2 min read16 Apr '23
Avik ChattopadhyayAvik Chattopadhyay
Maruti Suzuki Arena, Nexa
Fallback ad for 728x90

Opinion: Honda’s final big push to become No 1?

The new Shine 100 is the clearest indicator in years of just how strongly Honda wants the top spot.
2 min read1 Apr '23
Rishaad ModyRishaad Mody
Opinion: Honda’s final big push to become No 1?
Fallback ad for 728x90

Opinion: Ola Electric and the uncomfortable facts

Ola’s track record with prioritising speed over quality and reliability continues into 2023.
6 min read24 Mar '23
Rishaad ModyRishaad Mody
Opinion: Ola Electric and the uncomfortable facts.
Fallback ad for 728x90
Opinion: Revenge of the Pods - Introduction | Autocar India