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TVS celebrated ‘Kargil Calling – Ride for the Real Stars’ by conducting rides across all 3,500 TVS Motor Company touch points in India. This ride is part of the company’s initiative to celebrate the contribution of the Indian Defence Forces.
Flagged off in over 3,500 touch points across the country, the riders visited major city landmarks during the ride. The campaign invited entrants from across the nation to ride together, regardless of the vehicle they own, with the sole purpose of expressing gratitude for the Indian Defence Forces.
Speaking on the occasion, Aniruddha Haldar, vice-president (Marketing) Commuter Motorcycles, TVS Motor Company said, “We rolled out ‘Kargil Calling – Ride for the Real Stars’ as an initiative to bring to forefront the unsung heroes of India – the Indian Defence Forces. It was humbling to witness the respect and gratitude that our citizens hold for these brave hearts which they showcased through overwhelming participation in this initiative by TVS Star City+.”
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