Mahindra 2-Wheelers has announced a shift for its two-wheeler operations, aligning this company offspring with its existing automotive and farm equipment sector (AFS) in 2014. 

 

AFS is headed by executive director and president and Indian automotive industry veteran Dr Pawan Goenka. The move corresponds with retirement of the current two-wheeler sector president, Anoop Mathur, as comes into effect on 31 March 2014. 

 

April onwards, Mahindra’s two-wheeler sector will be taken over by Rajesh Jejurikar, chief-executive, tractor and farm mechanisation, alongside his present role. Once the move is executed, Mahindra’s two-wheeler sector is expected to gain from sharing AFS’s research and development, sourcing, manufacturing and marketing resources.