Mahindra Thar gets its biggest price hike since launch

Owing to ever-increasing input costs, Mahindra has introduced its third price hike across its model line-up this year, effective from July 2021.

Published On Jul 08, 2021 02:27:00 PM

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Mahindra Thar gets its biggest price hike since launch

Mahindra has rolled out a price hike across its entire model lineup, effective from July 2021. This is third price hike introduced by the homegrown carmaker this year, with the first having come in February with the second following just a couple of months ago, in May. The reason for the price hike has been attributed to ever-increasing input costs, according to a few dealers we spoke to.

Mahindra Thar prices have gone up by Rs 92,000 for some variants
Most other models see a bump in price by around 2 percent
Bolero Neo launch on July 15; XUV700 in the coming months

Mahindra Thar: most affected by the price hike

Prices for the Mahindra Thar have gone up by around Rs 32,000-Rs 92,000, depending on the variant. This translates to about 2-7 percent hike in price, the highest for any model with this round of price hike.

The Thar has grown to be an immensely popular product for Mahindra, with the carmaker having received more than 50,000 bookings and waiting periods stretching up to several months for certain variants. While Mahindra has been trying to increase production, supply constraints have bound them to their current pace of production.

Other Mahindra models models see a reasonable hike in price

Other popular models from Mahindra’s stable – the Bolero, Marazzo, Scorpio and the XUV300 – see a more reasonable hike in price, of around 2 percent. For instance, prices for the Mahindra Bolero have gone up by Rs 22,452-Rs 22,508, translating to about a 2-3 percent premium.

Similarly, Mahindra Marazzo prices have been hiked by Rs 26,597-Rs 30,867, and the Scorpio sees a hike in the range of Rs 27,211-Rs 37,395, both models seeing a price hike of 2 percent. The Mahindra XUV300 prices have gone up in the range of Rs 3,606-Rs 24,029, thus recording a premium of 1-2 percent.

Mahindra Alturas G4, KUV100 and XUV500 barely affected

Lastly, two of Mahindra’s less popular models – slow selling Alturas G4 and KUV100 – along with soon-to-be-discontinued Mahindra XUV500 have been least affected by this price hike. The Alturas G4 only sees a hike of Rs 3,356, which is negligible for an SUV already costing upwards of Rs 28 lakh. Meanwhile, prices for the KUV100 and XUV500 have gone up by Rs 2,670-Rs 2,672 and Rs 3,062-Rs 3,068, respectively.

Here’s a summary of the price hike for each of the models, as per our dealer sources. Mahindra is yet to reveal the exact variant-wise price breakup, but this is how big the gaps will be..

Mahindra Price Hike July 2021
Model	Increase in Price effective from July
Alturas G4	Rs 3,356
Bolero	Rs 22,452 - Rs 22,508
KUV100	Rs 2,670 - Rs 2,672
Marazzo	Rs 26,597 - Rs 30,867
Scorpio	Rs 27,211 - Rs 37,395
XUV300	Rs 3,606 - Rs 24,029
XUV500	Rs 3,062 - Rs 3,068
Thar	Rs 32,000 - Rs 92,000

Upcoming Mahindra SUV launches in India in 2021

Mahindra will introduce the new Bolero Neo, which is essentially a heavily update TUV300, on July 15 in India. Additionally, the all-new XUV700, the brand's most important launch in India this year, will see a price announcement in the coming months.

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