MG launches AR-powered MG eXpert digital platform

MG says the platform aims to bring the entire showroom experience to customers’ homes.

Published On Feb 16, 2022 05:40:00 PM

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MG Motor India has introduced MG eXpert, a digital platform developed for customers to experience the brand’s models. Using augmented reality (AR) and artificial intelligence (AI) tech, MG eXpert aims to deliver the complete showroom experience to customers from their homes.

Uses AR tech with human intervention
Customers can spec their car and experience it on their screens
Will be rolled out throughout the country by end-Q2 2022

MG eXpert: what is it?

Since the COVID-19 pandemic, multiple carmakers have rolled out online sales platforms, enabling customers to purchase a car without having to visit the dealership. What makes MG eXpert different, as per the brand, is that it uses AR technology, together with human intervention, to provide a holistic car buying experience for customers from their homes.

MG has partnered up with tech company Eccentric Engines to use their Experience Manager tool for this platform. The brand says this tool delivers a seamless product exploration process and bridges the gap between virtual and face-to-face interactions.

The MG eXpert process starts off with the customer having to choose the model of their interest on the company’s website. The customer would then be put in touch with a sales representative via a video call, who, in turn, will live stream the vehicle using AR tech on to the customer’s screen and take them through the variants, colour options, accessories and prices of the selected model. The customer can then specify the car as per their liking and experience it from the comfort of their homes.

Furthermore, the platform can be used to provide finance options and test drive details to the customers. MG has said that the service will presently be available in select parts of the country, but it plans on expanding it by the end of Q2 2022. The service will also be available 24x7 by the second half of this year. It is also worth noting that the new MG eXpert platform is different from the ‘My MG App’ that was rolled out by the manufacturer in 2020.

Speaking on the launch of the MG eXpert platform, Gaurav Gupta, chief commercial officer, MG Motor India, said, “MG eXpert works as a one-stop simple and convenient solution to multiple queries from product features to ownership.”

MG in India

MG Motor India is currently gearing up for the launch of the ZS EV facelift this month, with bookings already open. The electric SUV will gain design tweaks, more features and a larger battery pack with this mid-cycle update. Apart from the ZS EV, MG India’s line-up also includes the Astor, Hector, Hector Plus and Gloster SUVs.

What do you think of buying a car via a digital platform? Let us know in the comments section.