With its ladder-frame chassis and 5+2 seating layout in a sub-4-metre footprint, the TUV300 is in a segment of its own. It lacks the sophistication...
With its ladder-frame chassis and 5+2 seating layout in a sub-4-metre footprint, the TUV300 is in a segment of its own. It lacks the sophistication of the conventional urban compact SUV but instead offers a toughness the rest simply couldn't compare with. What it does instead is offer a more upmarket alternative to those who want to upgrade from a standard Bolero, adding some modern features, a nicer interior, greater comfort, more power and smarter looks. The last two rows remain a cramped and unsafe place to sit, and perhaps a few more modern features could have been squeezed in, but then it's also priced very aggressively and not too far above the standard Bolero. All in all, the Bolero Neo has done what it set out to do.
Published On Jul 17, 2021 09:30:00 AM
Can this rebranded TUV300 capitalize on the Bolero’s deep-rooted brand equity?
Saumil Shah