Aston Martin outlines future plans for India

Aston Martin is looking to launch seven models over seven years in India, including the DBS Superleggera, DBX and Lagonda.

Published On Oct 29, 2018 05:40:00 PM

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Aston Martin outlines future plans for India

Having already seen its India debut in Mumbai last month, the new Aston Martin Vantage was unveiled last week in Delhi. Inspired by the DB10 from the James Bond movie, Spectre, the new Vantage is priced at Rs 2.86 crore (ex-showroom, Delhi). Aston has already managed to bag a few pre-bookings for its latest offering and is aiming for the India deliveries to begin next month.

With the DB11 and the new Vantage, the iconic British car maker seems to be on track with introducing seven new models in seven years, as promised under its "Second Century Plan". In an exclusive chat with Autocar India, Ms. Nancy Chen, Head of Sales Operations for Aston Martin, South and Southeast Asia, said, "The Second Century Plan will see the launch of seven new cars - DB11, Vantage, DBS Superleggera, DBX (SUV), a mid-engine supercar and two fully electric Lagondas, which will be the first, zero emission luxury sedan and SUV."

Talking about the future of the marquee brand in India, she added, "India is very important to us. We will introduce all of these seven models in the country. We will be bringing certain models here even before their global launch. That is how serious we are about the Indian market."

Aston Martin also aims to provide a richer customer experience by strengthening its after sales services. Currently having only three service centres in the country, one each in Delhi, Mumbai and Bengaluru, Aston will be adding more customer touch-points in 2019-2020.