Delhi

Jeep Grand Cherokee, SRT, Wrangler launched in India

Jeep commences its India ops with two dealers. Prices for the Wrangler, Grand Cherokee and SRT announced.

2 min read•30 Aug '16

Staff Writer

77K+ views

The iconic Jeep brand has finally made its entry into India. Jeep’s initial line-up for our market includes two models, the Wrangler Unlimited and the Grand Cherokee SUV. Also launched is the high-performance Grand Cherokee SRT, which also marks the debut of the ‘SRT’ performance brand in India.

Prices for the Jeep models in India are:

Jeep Wrangler Unlimited 2.8 CRD: Rs 71.59 lakh
Jeep Grand Cherokee Summit: Rs 1.03 crore
Jeep Grand Cherokee Limited: Rs 93.64 lakh
Jeep Grand Cherokee SRT: Rs 1.12 crore
(All prices ex-showroom, Delhi)

Prices for the models are unexpectedly high, which is possibly due to the vehicles being fully imported as CBUs from the North American plant. These prices make the Grand Cherokee uncompetitive against its conventional rivals like the BMW X5 and the Mercedes GLE. However, the high-performance SRT seems to be competitively priced when stacked against performance SUVs like the Cayenne Turbo and the X6 M.

Currently, Jeep has only two dealerships in India – in Ahmedabad and Delhi – which limits its market reach. However, operations in Chennai and Mumbai are expected to start in October, followed by Hyderabad, Chandigarh, Kochi and Bengaluru later in the year. Jeep has also inagurated a parts distribution centre in Chakan.

The retro-styled Wrangler has been launched only in the long-wheelbase ‘Unlimited’ trim, powered by a 2.8-litre diesel engine good for 200hp. The shorter, standard wheelbase Wrangler will not make it to our shores as of now. The Wrangler Unlimited comes with a five-speed automatic gearbox and standard four-wheel drive with heavy duty solid axles and a lockable centre differential. Also part of the kit is a 6.5-inch U-Connect infotainment system.

The second model from Jeep, the Grand Cherokee will, for now, be the mainstay for the brand in India. The Grand Cherokee comes in three trims – Limited, Summit and the high-powered Grand Cherokee SRT.