New BMW 1-series review, test drive

BMW 1-series promises to be a driver-focussed luxury hatchback. Will this approach work for the company?

Published on Oct 11, 2013 11:07:00 PM

1,67,711 Views

Make : BMW

Model : 1 Series

The country recently saw the advent of a new class of cars -- the luxury hatchback. While it was virtually non-existent just a few months back, Mercedes-Benz was the first to introduce a model into this segment in the form of the A-class and was soon followed by Volvo with its V40 Cross Country. And now, BMW has launched its 1-series luxury hatchback.

BMW is touting the 1-series as a driver-focussed hatchback. To that extent, it has launched two versions – the 116i and the 118d – both making adequate power and boasting, for this segment at least, a unique longitudinal front-engine, rear-wheel-drive layouts. But despite these traditional BMW strengths, it’s not going to be a walk in the park for the 1-series. Except for a thin band of enthusiasts, will owners really care which pair of wheels is being driven?

In order for any car whose price exceeds its size to succeed in India, it has to have a healthy blend of a premium badge, good looks, lots of equipment, comfort and luxury. BMW has launched four variants, and prices start at Rs 20.9 lakh (ex-showroom, Delhi) for the base 116i and go on to Rs 29.9 lakh for the top-end 118d Sportline Plus. This makes the 1-series the most affordable route into the blue and white propeller club. But is the bare-bones 116i the best entry point? Or is the fully-loaded 118d Sportline Plus the one to go for?