Tata reveals Impact Design 2.0 highlights

‘Impact Design 2.0’ design philosophy will centre on bolder exterior designs and more user-friendly and higher-quality cabins.

Published On Jan 19, 2018 07:42:00 PM

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Tata reveals Impact Design 2.0 highlights

The teaser of the X451 hatchback.

The teaser of the H5 SUV.

Tata Motors has revealed details of its latest design language – the Impact Design 2.0. A new premium hatchback (codename X451) and new SUV (codename H5) will be the first models to be designed on Impact Design 2.0, and both will get their very first showing at Tata’s expansive Auto Expo 2018 display.

The new design language will be an evolution of ‘Impact Design’ which has guided the look of all new Tata models since the Zest in 2014. However, Impact Design 2.0 promises to mark a shift to bolder designs. As per details shared by the carmaker, upcoming models will get ‘segment-leading wheel sizes’ and ‘strong fenders’ for enhanced road presence. The defining styling element on the newer models, however, will be a more prominent, three-dimensional ‘humanity line’ that is Tata speak for the styling element that underlines the grille and headlights. Also, body surfacing will be uncluttered and there will be a greater attention to detail with a mention of a ‘Tri-arrow’ pattern. There’s also word on new colours chosen specially to bring out the models’ lines.

Tata’s release on Impact Design 2.0 also suggests a greater focus on practicality and general ambience on the inside of upcoming models. Again, ‘clutter-free’ is a term Tata has used to describe the new cabin design philosophy, with all functions and controls positioned to be within arm’s reach. Storage spaces will be aplenty, and that would address a complaint on many of Tata cars. The carmaker was among the first to address the need for in-car connectivity and you can expect the new models to take things to the next level. While no details have been revealed of the tech as yet, Tata has said the new car’s HMI (human-machine interface) screens will be segment-leading and will boast a ‘clear and intuitive’ user interface.

Details revealed also suggest the new models from the carmaker will use higher-quality materials and will make clever use of colour combinations to enhance the cabin environment further. Interestingly, there will be scope for customisation too, with a mention of multiple accessory options that would allow ‘customers to shape and configure their driving environment’.

In the run up to the Auto Expo 2018, Tata Motors has released an almost cryptic teaser image of the upcoming hatchback and a slightly more revealing image of the SUV. There will be more to come. As always, stay tuned for the updates.

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Tata teases its Auto Expo 2018 line-up

Auto Expo 2018 preview: Cars and SUVs