Toyota introduces T-Serv service initiative with multi-brand workshops

The T-Serv partnership is an initiative to provide quality service to Toyota customers visiting multi-brand workshops.

Published On Mar 01, 2021 07:00:00 AM

27,008 Views

Toyota Kirloskar Motors has introduced their new T-Serv service partnership in Bengaluru. The pilot project will see Toyota partner with multi-brand workshops.

Workshop technicians will be trained to Toyota’s standards, as part of this initiative
Toyota-certified workshop staff and genuine spares are steps towards providing quality services
Toyota recently launched the updated Fortuner, Fortuner Legender in India

Toyota T-Serv: the reason behind it

The Toyota T-Serv partnership is aimed directly at customers that have transitioned to visiting multi-brand workshops instead of authorised service centres, whether due to long-term ownership or ownership changes. Toyota India has found that long-term owners tend to shift to independently owned (third-party) workshops over time, as do owners of pre-owned vehicles.

Given this, the brand, in-line with their ‘Customer for Life’ philosophy, has decided to tie up with independently owned multi-brand workshops to provide such customers with services up to Toyota standards.

Services include everything, from periodic maintenance and general repair jobs to body and paint repairs.

Toyota T-Serv: what are its benefits?

As part of the tie-up, Toyota will be training workshop staff and supplying genuine parts in order to ensure quality workmanship. A T-Serv smartphone app is designed to add a layer of convenience to the experience for customers and workshop owners, enabling the latter to track operations and stay in touch with customers.

Toyota T-Serv: roll-out plan for India

The T-Serv brand has been established exclusively in India and in the initial phase of the pilot project, Toyota has partnered with five independently owned workshops in Bengaluru.

In addition to the aforementioned services, the brand will also be offering exclusive DIY accessories and car care products at partner service centres.

Toyota car and SUV line-up in India

Toyota India currently sells the Vellfire luxury MPV, the Yaris sedan, the Innova Crysta, and the recently updated Fortuner SUVs in our market. The company also introduced the Hiace MPV in India a few days ago.

Also see:

2021 Toyota Fortuner, Fortuner Legender review, test drive

Toyota Hiace priced at Rs 55 lakh in India

Toyota Fortuner facelift, Legender gather 5,000 bookings